By Laura Medina
After 23 years learning and living then the next 16 years reporting and covering, this scribe discover and cherish time-honored Hollywood tradition, such as Oscar Week! Awards Season, Hollywood dream come true!
A locals-only, the Miss Dior pop-up beauty cafe. Now, the cat is out of the bag!
Last year, it was a real cafe with lattes and savory snacks and fancy desserts, worthy of “Emily in Paris,” with Dior makeup makeovers and J’Adore Dior rose perfumes.
This recent one for this year’s Oscar weekend, Miss Dior pop-up was a fancy ice cream parlor with a rose floral shop with the mandatory makeover stations and the J’Adore perfume bar. Don’t worry, they still had a latte cafe. You need makeovers fueled by rose-tinted, strawberry-flavored caffeine to get you through the rounds of nonstop pre-Oscar parties and soirées leading up to the Oscars.
Oscar Week or Oscar Weekend is the ideal time to launch beauty and fashion products when nervous, anxious nominees and their way more nervous dates, need stuff now, that work immediately.
Ilia Beauty launched their brand, new skincare-based Skin Rewind Complexion Stick on Saturday, day before Oscar Sunday. Their promotional pop-up was a treat trying out the new Complexion Sticks as foundation, concealer, and contour. They had their tinted sunscreen with their tinted lip balms.
This is two days of makeovers.
Remember, this and any Awards Season starts in January with Golden Globes launching it, during Winter.
Oscars complexion starts in January, during Winter.
Sweet July by Ayesha Curry’s Castaway Cream’s shea butter, castor oil, and meadowfoam seed oil moisturizes with antioxidants while niacinamide keeps the greasiness at bay.
For stressed, nervous adult skin, it can’t be too oily to pop up stress pimples and pimple scars, yet it can’t it be so drying that wrinkles and crow’s feet show up,.. for all the world to see.
This is where Ayesha Curry’s Sweet July Irie Power Face Oil comes in handy.
This clarifying oil has the olive oil and neem seed oil to moisturize during the harsh winter while salicylic acid and turmeric clarifies the skin away from clogging pores and debris from pimples. Prepping skin while preventing blemishes, for those close-ups on those big nights, when everyone is watching tv, picking flaws for sport.
Yeah, Oscar beauty and Awards Season skincare is all about saving face closed up, on a global stage. But yeah, it sets you up for years of good skincare habits.
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