Wednesday, September 11, 2019

Univision's "El Dragon," When "Breaking Bad" Meets Martial Arts, Busting Ethnic Stereotypes & Telenovas While Blending, Crossing, & Updating Cultures Into the 21st-Century.

By Laura Medina


On September 30th, at 10pm, on Univision, Arturo Perez-Reverte will debut his series, "El Dragon."

Arturo Perez-Reverte, highly-esteemed Spanish journalist and author, wrote a tv series tackling today's Hispanic/Latin culture and dated ethnic stereotypes that he, as an Hispanic intellectual has to deal with, outside of Spain and Hispanic culture.

Thinking of what it means to be a stereotypical drug-cartel legacy in today's world, he came up with "El Dragon," a third-generation narco heir who wants to bring his family business legitimate but still has rivals out to wipe their competition off the face of the earth.  After rivals killed his parents in a hit, the protagonist, El Dragon moved away to Japan to get away from violent Mexican drug culture and to improve himself to better seek justice and vengeance, to learn the way of a real warrior, the way of the samurai.  Hence, El Dragon played by Sebastian Rulli.

Written by renowned author Arturo Perez-Reverte and produced by Patricio Wills, “El Dragón” is a fast-paced, action-packed saga of epic proportions. This highly stylized production was shot on location in five different countries with an expansive gallery of richly drawn international characters. This is the story of Miguel Garza, a man caught between two worlds, both geographically, as well as morally. One centers on his childhood in Mexico, marked by the untimely murder of his parents and the family “narco” business he is destined to inherit. The other is a world of culture and sophistication in Japan, where he is sent by his grandfather in hopes of becoming a legitimate financial success. Called back to Mexico to avenge his parents’ deaths and save the family “business,” Miguel must draw on both worlds if he wants to protect his family and save his soul.  (W Studios/Televisa)

After the murder of his parents when he was a little kid, Mexican Miguel Garza is sent away to Japan. 20 years later, he has to go back to his home country as the new heir of his family's cartel.

Patricio Wills, Televisa Estudios, Univision's Silvia Garcia, senior vice-president, multi-platform and media planning strategy, with Carlos R. Bardasano is president of W Studios, the new production joint venture between Univision Communications Inc. (UCI) and internationally acclaimed producer Patricio Wills (Reina del Sur and La Viuda Negra) have brought Arturo Perez-Reverte's saga on contemporary Mexican culture that is relevant to today's world.

Univision's Silvia Garcia, “It is a true, first of its kind for Spanish-language television that establishes an all-new genre – jetsetting global crime melodrama, featuring best-in-class production value with modern, smart and fast storytelling, global locations, and an A-list cast and writer,” Silvia Garcia, senior vice-president, multi-platform and media planning strategy. The global production, along with its star-studded cast is the perfect catalyst for a 360-marketing campaign that combines our vast media portfolio of broadcast and cable television, radio, digital and social platforms, with a targeted local approach that together fully engages our audience wherever they may be.”

Shoot in Japan, Spain, Mexico and the U.S., this is one of Univision's most ambitious series to date.


Univision's El Dragon shows a contemporary third-generation Mexican who has a love of Samurai culture, admirer of Asian martial arts discipline, and breaking stereotypes of what it means to be Mexican, honoring another culture's values to make himself a better person overall.  Almost a Mexican Batman/Wayne Bruce, using Samurai culture as basis as a crime fighter, going beyond vengeance.


Carlos R. Bardasano introduced the launch at Yamashiro Hollywood.



The pilot shows the new and real El Dragon, played by Sebastian Rulli, running a legitimate corporation while learning the ways of the samurai then intercuts with his past and the old-school narco grandparents and the dated mentality that El Dragon is trying to leave behind, until trouble returns and forced him back.



The two leadsSebastián Rulli who plays El Dragon aka Miguel Garza and Renata Notni  who plays Adela Cruz. 

During the press conference launch, there might be an hint of an English-language crossover version of El Dragon.

Stay tuned here.

If you want to get your story on, catch the premiere on September 30th, at 10pm, on Univision.







No comments: