Behind the Scene Interview & Video of Missoni for Target Ad Campaign

By Laura Medina

While you are watching your "90210" episodes and the recap of "Gossip Girl," you will see snippets and sneak peeks of the television commercials for the Missoni for Target collection.

Let this scribe whet your appetite for all things Missoni.

In this behind-the-scenes video, third-generation Missoni and current Creative Director, Margherita Maccapani Missoni, gives a rare interview explaining the history, who the company is now, why collaborate with Target, and what the collection is all about.

In this video, Target offers a glimpse of the arriving television ad campaign.

Margherita wanted the commercials to reflect the Mod mid-Sixities Italian films. It was that era when her family's business burst out of Italy then onto the international scene...when they were beginning to be popular in the United Kingdom and America.

The Missoni Family back in the Eighties.

According to Margherita, the company really started when her grandparents, Rosita Jelmini and Ottavio Missoni met in 1948. Three years later, they married and founded the company in a basement.

Grandma was the fashion lady and grandpa was the color man. With this family arrangement, this established the company's image and family tradition. The family tradition of the mother being the creative director has been passed down from grandma Rosita to second-generation, Angela, Margherita's mother to Margherita, today as third-generation Missoni Creative Director.

With the tradition of passing the Creative Director torch down to the latest and newest adult generation, Missoni manages to be revelant for each era while keeping the family tradition alive and strong through the decades.

This one of many reasons why Missoni decided to join up with Target.

To strengthen the bond with America, Missoni felt it is important to reintroduce the brand to a new generation, a new audience, and a new market in America by teaming up with Target.

For their Target collaboration, they reintroduced classic graphics and prints from the family's archives then redid them in a bold and fresh manner that encompasses multi-generations and markets.

This is the largest designer collaboration in Target's history, 400 pieces huge.

This collection ranges from womenswear to menswear to childrenswear to kitchenware to home decor.

If you want to learn more about the upcoming Missoni for Target campaign, click on the link,

"Missoni for Target Tradition Video with Margherita," http://www.youtube.com/watch?v=mwqFCax7iUg&feature=player_embedded.

**If you are really anxious for Missoni for Target collection and you're in Manhattan for Fashion's Night Out on September 8th, next door to Bryant Park, Margherita and Target are going to throw open a pop-up party to celebrate their collaboration. A full week before the line hit the stores. Nothing snotty. It's open to the public. Remember, this is Missoni for everyone until October 22nd.**